About us the 10 principles.

Beyond the self: breathing the self-less principles.

Welcome to NDLCA.

"Hi, I’m Youri. At NDLCA, we help coaches build a practice grounded in nondual principles. By joining our supportive network, you’re engaging with like-minded coaches, using self-less principles as resources to grow together."

"I’m Katrijn. We founded NDLCA to build a supportive community we needed ourselves. We've published several books and hosted various group-based programs, all aimed at empowering self-less coaches in practical ways."

It’s About Us the 10 Principles.

"This isn’t about us—it’s about the 10 principles that guide everything we do. By focusing on selflessness, we keep attention on what truly matters in coaching."

"These principles help coaches stay grounded and avoid getting lost in tools or abstract concepts. They provide the foundation for an authentic, effective coaching practice."

Each principle mirrors all others. Focusing on any in coaching (in)directly engages the other principles, allowing both coach and client to experience wholeness.

The coach does not assume any position of authority or superiority (nor inferiority) over the coachee. Both are equals in the coaching process.

Coaching unfolds naturally without deliberate intervention by a coach. There is no individual doing or acting; the process simply happens.

Coaching arises from nondual Awareness. The coach embodies this effortlessly, guiding the process naturally.

No judgments are held or shared. There is no correct understanding or right way to coach. Judging only creates separation and hinders coaching.

The coach leverages the coachee’s mental resistance as a resource. This resistance is used to spark deeper insights.

Nonduality embraces paradox, encouraging the mind to relinquish control. Paradox is playful and points beyond conventional sense-making.

Progress is driven by insights, not new information. Nothing extraneous is added. True transformation comes from letting go of knowledge and beliefs.

The client is whole, fully awake, and aware. The coach helps the client recognize and rediscover this wholeness, fostering growth without adding anything new.

Coaching is a spontaneous, present-moment interaction with no set path. It evolves as a fluid dance between coach and coachee, without goals or intentions.

Each principle mirrors all others. Focusing on any in coaching (in)directly engages the other principles, allowing both coach and client to experience wholeness.

The coach does not assume any position of authority or superiority (nor inferiority) over the coachee. Both are equals in the coaching process.

Coaching unfolds naturally without deliberate intervention by a coach. There is no individual doing or acting; the process simply happens.

Coaching arises from nondual Awareness. The coach embodies this effortlessly, guiding the process naturally.

No judgments are held or shared. There is no correct understanding or right way to coach. Judging only creates separation and hinders coaching.

The coach leverages the coachee’s mental resistance as a resource. This resistance is used to spark deeper insights.

Nonduality embraces paradox, encouraging the mind to relinquish control. Paradox is playful and points beyond conventional sense-making.

Progress is driven by insights, not new information. Nothing extraneous is added. True transformation comes from letting go of knowledge and beliefs.

The client is whole, fully awake, and aware. The coach helps the client recognize and rediscover this wholeness, fostering growth without adding anything new.

Coaching is a spontaneous, present-moment interaction with no set path. It evolves as a fluid dance between coach and coachee, without goals or intentions.

The Mission.

"Our mission is to empower nondual coaching as a profession, grounded in self-less principles. We believe understanding comes from within, and we equip coaches with the tools to offer genuine guidance."

"We do this through providing insights, open events, resources, member webinars, and master programs on the art and business of nondual coaching."

The Meaning of Selfless Coaching.

"At NDLCA, we define self-less coaching through principles. It means setting aside personal agendas and staying present with clients without trying to 'fix' them."

"By focusing on being self-less, coaches create space for clients to discover their own insights. It’s a practical application of our principles that helps coaches remain effective and impactful."

Explore & Grow with Us

"Curious about how selflessness fits into coaching? Test your selflessness as a coach."

"Ready to go deeper? Become an NDLCA Member and get access to webinars and much more. You can try 1 dialogue for free."

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