‘Who is the entrepreneur?’ This is a very tricky question. Before you know it, you might diminish the power of this question. For example, if you immediately respond that there’s no entrepreneur, you could miss the nondual lesson it offers.

You cannot truly “be” anything, such as a leader, a responsible person, enlightened, or an entrepreneur. You can only tap into the fields of leadership, responsibility, enlightenment, and entrepreneurship. So, while it makes sense to say you’re not an entrepreneur, changing your actions based on this belief can make the nondual perspective a limitation. It might be enough to simply notice your tendency to identify with labels, despite their illusory nature. The idea of tapping into the field of entrepreneurship is another illusion, just like identifying as a human. By calling yourself a human, you create the same separation as when you call yourself an entrepreneur. Therefore, you don’t need to train yourself to tap into the field of entrepreneurship. Just observe the mechanism at play.

If you feel more comfortable being a human who enters the realm of entrepreneurship rather than identifying as an entrepreneur, consider removing the ‘I’ from your business and marketing plans. Convert statements like “I run a business” and “I’ve got to execute my plan” to “A business is being run” and “The plan is being executed.” If this feels confusing, you can disregard it. However, if it resonates with you, as it does with us as trainers, you might want to experiment with it. This approach creates a healthy distance, allowing ample space for life to express itself through the business.