Is a thriving nondual coaching practice just fantasy? Not because of the coaching aspect. You’re a professional coach, right? Not even because of the nondual understanding. We’re assuming that is already clear to you. But the practicalities of nondual coaching as a profession and business. Those differ enormously from “regular” coaching.

For example:
– What makes coaching nondual? And what aspects of regular coaching can work against a nondual approach?
– What tools work without making this into a superficial methodology?
– How can you develop a unique style while remaining true to nondual principles?
– How do you communicate this to clients who don’t know/care about nonduality?
– Is there a viable business case? And can you really ask high-ticket prices for sharing an understanding that has been called our birthright?

We’ve developed this training program to offer answers. Because we, Katrijn and Youri, have both run up against these issues in our coaching and solved them. We’d like to help you do the same.

Nondual coaching can be understood in different ways, focusing either on what it might be or what it definitely is not. Recently, someone responded to our 10 nondual principles by asking, “Why do you split nondual coaching into dual parts?” This is a fair question!

The beauty of these parts is that they can remind us of the nondual oneness. Moreover, nonduality might already be hidden within duality, allowing us to speak of nondual principles (or reminders if you will).

In this nondual coaching training, we prefer to focus on the right column of the shared table below, as it represents the “right” perspective 😉 All jokes aside, there’s nothing wrong with the left column. But if exploring the right column sparks your interest, it might be a sign that you’re ready to become a nondual coach. Our training is designed specifically for this journey.

A simple definition

Nondual coaching is a transformative approach that integrates the principles of nonduality with professional coaching techniques. Unlike other methods that focus on improving oneself through incremental changes or achieving specific goals, nondual coaching emphasizes the direct recognition of one’s inherent wholeness in the present moment. By guiding clients to experience this unconditioned state of being directly, nondual coaching helps them dissolve limiting beliefs and conditioned patterns, creating a deeper, more joyful, and authentic engagement with life. This approach leverages direct awareness and experiential understanding, enabling shifts that go far beyond conventional self-improvement paradigms.

The 7 benefits of nondual coaching

Nondual coaching stands out from typical coaching methodologies due to several distinctive benefits:

1. Direct Experience of Wholeness

Rather than focusing on incremental improvements or external achievements, nondual coaching helps clients directly experience their inherent completeness. This shift from seeking to being can lead to profound and lasting changes.

2. Reduction of Suffering

By emphasizing the present moment and the acceptance of what is, nondual coaching helps clients dissolve the root causes of their suffering, such as judgment, comparison, and attachment to outcomes.

3. Less Emphasis on Ego

Traditional coaching often builds on strengthening the ego and its constructs, such as confidence and self-esteem. Nondual coaching goes beyond the ego, helping clients see through these constructs and embrace their true nature, leading to deeper authenticity and freedom.

4. Integration of Awareness

This approach encourages a state of present-moment awareness that clients can access at any time, providing a consistent and reliable foundation for navigating life’s challenges.

5. Holistic Transformation

Nondual coaching addresses all aspects of the client’s life by integrating mind, body, and spirit. This holistic approach can lead to more comprehensive and sustainable transformations.

6. Self-Inquiry and Insight

Encouraging deep self-inquiry, nondual coaching often results in clients finding their own answers and insights, which tend to be more impactful and meaningful than solutions provided by the coach.

7. Non-judgmental Space

The emphasis on non-positionality offers a judgment-free space where clients feel safe to explore their deepest concerns and aspirations without fear of criticism or the pressure to conform to societal standards.

In essence, nondual coaching transcends traditional methods by fostering a direct recognition of one’s true nature, fostering a deeper connection to life, and promoting lasting inner peace and freedom.