As a nondual service provider, you might want to open your services to everyone, believing that everyone can benefit from a nondual approach. You’re working for the whole of life, not just a specific segment. On the other hand, you understand that a single individual can represent all of society and life. Therefore, it doesn’t matter whether you focus on everyone or a small group.

However, focusing on a well-defined audience is often a smarter marketing decision. People want to feel personally addressed; otherwise, you won’t capture their attention. Every business coach advises starting with a clearly defined, specific audience. While it may feel unnatural to exclude people from your services, consider that defining your audience can actually be more inclusive. By targeting a specific group, you attract those who resonate with your approach. If you keep your audience too broad, no one feels a strong connection to your services. So, by specifying your audience, you make your services more accessible.

If this makes sense, you might still wonder: “What audience should I focus on?” The answer should already be clear. Reflect on the audience you focused on in the past or planned to focus on in the future, and bring that focus to the present. If you’ve already done this but haven’t seen financial improvements, you need to clarify and activate your target audience more effectively in your marketing efforts. Also, don’t be afraid to make your current audience even more specific. For example, target ‘female managers who have just landed their first leadership role’ instead of just ‘leaders’.

Make your target audience clear in all your marketing expressions. This will generate feedback, such as the number of interactions on your LinkedIn posts. If, after enough experimentation, you still see little interaction, try adjusting your approach. You can refine your target audience, choose a different marketing channel, or expand your focus internationally by switching to English. Your analysis can soon become highly complex. Be mindful not to lose yourself in this complexity. Instead, aim to be fully immersed in the activities. In other words, choose to surrender completely to the process. This is the most nondual way to approach your marketing.