To make a living from your nondual practice, it’s essential to apply it to something tangible, such as a popular topic like servant leadership. Many coaches struggle to turn their nondual practice into a profitable venture. This makes sense because nonduality itself doesn’t sell; duality does. Trying to sell nonduality often results in abstract terms and vague language, which doesn’t attract clients.

You might think, “I don’t need to convince anybody!” While that’s true, wouldn’t it be nice to live comfortably from your nondual practice? You might also believe that if people are drawn to your nondual approach, they’ll come to you naturally. Everything does come naturally, but if you assume that means you don’t have to make any effort, you’re fooling yourself. Why should others make an effort to find you if you don’t? It works both ways. However, the effort can still feel effortless. You don’t need aggressive marketing, but some well-executed marketing can be beneficial.

Many nondual coaches hesitate to market their services, fearing it’s excessive. But what is “too much”? This is just another mental trick. You have the freedom to market your services in any way that feels right for you, even if it means drawing media attention in unconventional ways. Staying silent is fine, but if it’s due to mental barriers, it’s a missed “opportunity”.

There isn’t one best way to market nondual coaching, but certain principles can help. Modern marketing often aims to reach as many people as possible. However, focusing on a few individuals can be more effective. It’s not about numbers but about connecting with each person as a unique expression of life. Each person who finds you is a gift for both of you. Shifting away from a “more, more, more” mindset enriches your marketing approach. Finding just one ideal customer is invaluable. They can provide feedback, leave testimonials, and recommend you to their network, opening many doors.

It’s time for a marketing plan. Structure is crucial for a financially healthy business. If you’re somehow already financially stable, you can skip it. But if earning a living from your nondual coaching practice is essential to you, you need a plan. How do you create a nondual marketing plan? Simply by embracing duality! This means setting goals, milestones, key actions, marketing focus areas, and budget allocation. This approach can be enjoyable. Use clear language for your plan, stating what you want and expect.

This may trigger all your nondual alarms, as it seems contrary to letting go of the ‘I’ that needs to achieve things. However, you can reintroduce the ‘I’ playfully and effortlessly. Set goals because it’s fun, not because you have to. Even if you badly need the money, working on the financial aspect can still be enjoyable.